Colombo, Sri Lanka, July 2023 – Truly Ceylon Tea (Pvt) Ltd – a premium Ceylon tea brand acclaimed for its unwavering dedication to quality and authenticity recently announced a strategic partnership in brand ownership with Regency Teas, a leading tea exporter renowned for its sustained commitment to producing premium quality teas. This groundbreaking collaboration aims to leverage the distinctive strengths of both companies and amplify the reach and impact of the Truly Ceylon Tea brand across the globe.
This strategic union in brand ownership creates an exceptional platform that will fuel the growth and triumph of the Truly Ceylon Tea brand on a global scale. By harnessing their combined expertise and resources, Truly Ceylon Tea and Regency Teas are poised to revolutionize the tea industry and offer an unparalleled tea experience to enthusiasts worldwide.
Speaking with Savith Kalupathirane – Chairman of Truly Ceylon Tea (Pvt) Ltd, “Truly Ceylon Tea is thrilled to strengthen our partnership with Regency Teas. Our shared values and commitment to excellence make this partnership a natural fit. Together, we will unlock new opportunities and elevate the Ceylon tea experience for tea connoisseurs worldwide.”
With a shared vision to promote the exceptional flavours and rich traditions of Ceylon tea, the Truly Ceylon Tea brand will spearhead an ambitious global expansion strategy. This encompassing strategy includes penetrating untapped markets, forging strategic alliances with renowned distributors and retailers, and captivating tea enthusiasts with an exquisite range of premium tea products.
Commenting on the recently forged partnership, Shane Perera, Director – Regency Teas (Pvt) Ltd, stated “We are excited to embark on this strategic partnership with Truly Ceylon Tea. By combining our strengths and expertise, we are confident that we will elevate the global tea industry and provide tea enthusiasts with an unmatched experience. Together, we envision a future where the unique flavours and traditions of Ceylon tea are celebrated and experienced by tea lovers across the globe. This partnership also signifies our shared commitment to sustainability and ethical practices in the tea industry. By working together, Regency Teas and Truly Ceylon Tea will continue to prioritize these values and make a positive impact on the tea industry.”
The collaboration between Truly Ceylon Tea and Regency Teas signifies an unwavering commitment to sustainability and ethical practices in the tea industry. Both companies are devoted to empowering local communities, supporting tea farmers, and preserving the natural environment in which their tea is cultivated.
By uniting their expertise and passion, Truly Ceylon Tea and Regency Teas are set to shape the future of the tea industry, redefine tea connoisseurship, and set new benchmarks for quality and authenticity. The strategic partnership represents a significant milestone in the global tea market, promising remarkable innovations and an extraordinary tea journey for enthusiasts worldwide.
Mr. Chaminda Bowathura- Director, Mr. Amila Hendawetharana- Director, Mr. Savith Kalupathirane – Chairman of Truly Ceylon Tea with Mr. Shane Perera – Director and Mr. Damascene Perera – Managing Director of Regency Teas
Tue, 11 Jul 2023
Visit us from 07th to 11th October at Koelnmesse Exhibition Centre in Cologne, Germany.
Hall No: 7.1 / Stand No: F-022
Tue, 4 Jul 2023
Visit us from 09th to 11th May at Enercare Centre in Toronto, Canada.
Stand No: 2007
Tue, 4 Apr 2023
Ceylon Tea Brand Promotion Program in “Rahat Super Market” in Baku, Azerbaijan.
Date – From 19th & 20th May 2022.
Mon, 13 Jun 2022
Regency Teas was awarded the silver in the extra-large category of NCE export awards.
Mon, 24 Jan 2022
HYLEYS TEA was awarded the Golden Brand 2020 for No.1 Foreign Brand in the Tea category, held recently in Tbilisi, Georgia
Thu, 1 Jul 2021
Hatton Plantations (HPL) is entering into a Partnership with Regency Teas, a milestone in the Company’s rapid and remarkable progress. In a share trade-off completed this week, Regency Teas has made a strategic investment of LKR 290 M by acquiring close to 30 Million Hatton Plantations (HPL) shares from Lotus Renewables (LRE), representing 12.28% of HPL’s share capital, an announcement made to CSE stated.
One of Sri Lanka’s largest tea producers, Hatton Plantations generates close to 10 million kilograms of tea annually, with 14 estates and 11 factories. Its plantations span is in excess of 7,200 hectares of land, and its premium quality high grown teas are grown in estate elevations reaching 4,800 ft above sea level.
Mon, 21 Dec 2020
Visit us from 18th to 20th June at Landmark Event Centre in Lagos, Nigeria.
Booth No: 1D 10
Wed, 29 May 2019
Visit us from 30th April to 2nd May at Enercare Centre in Toronto, Canada.
Booth No: 2506
Fri, 29 Mar 2019
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